Backed by 25 years of original research and data from over 3 million Leaders, The Leadership Challenge® is a leadership development program created by bestselling authors Jim Kouzes and Barry Posner. Click here to view a short video describing The Leadership Challenge®.
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The Five Practices |
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Model the Way
Leaders establish principles concerning the way people (constituents, peers, colleagues, and customers alike) should be treated and the way goals should be pursued. They create standards of excellence and then set an example for others to follow. Because the prospect of complex change can overwhelm people and stifle action, they set interim goals so that people can achieve small wins as they work toward larger objectives. They unravel bureaucracy when it impedes action; they put up signposts when people are unsure of where to go or how to get there; and they create opportunities for victory. |
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Inspire a Shared Vision
Leaders passionately believe that they can make a difference. They envision the future, creating an ideal and unique image of what the organization can become. Through their magnetism and quiet persuasion, leaders enlist others in their dreams. They breathe life into their visions and get people to see exciting possibilities for the future. |
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Challenge the Process
Leaders search for opportunities to change the status quo. They look for innovative ways to improve the organization. In doing so, they experiment and take risks. And because leaders know that risk taking involves mistakes and failures, they accept the inevitable disappointments as learning opportunities. |
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Enable Others to Act
Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect is what sustains extraordinary efforts; they strive to create an atmosphere of trust and human dignity. They strengthen others, making each person feel capable and powerful. |
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Encourage the Heart
Accomplishing extraordinary things in organizations is hard work. To keep hope and determination alive, leaders recognize contributions that individuals make. In every winning team, the members need to share in the rewards of their efforts, so leaders celebrate accomplishments. They make people feel like heroes. |
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The Authors
Jim Kouzes and Barry Posner are preeminent researchers, award-winning writers, and highly sought after teachers in the field of leadership. Their groundbreaking studies, pioneered in 1983, led them to create a model of leadership that has been embraced by more than 1 million people around the world.
Jim Kouzes has been thinking about leadership since he was a boyscout growing up in the Washington D.C. area. His latest "leadership challenge" involved remodeling his house, selling his house, moving, more remodeling, and getting married. In his newly acquired newlywed status, Jim is spending a great deal of time with his wife Tae (an executive coach) and step-son Nicholas.
Barry Posner makes each day matter. In his 10th years as Dean at Santa Clara University's Leavey School of Business, he is still teaching (in fact, he's taking an MBA class to Asia this year) and he is actively involved with curricular innovation, faculty development, and alumni relations. Barry is married to his college sweetheart Jackie, a senior executive with Stanford's Haas Center for Public Service. Their daughter Amanda is completing a dual-master's program in Social Work and Public Policy at the University of Chicago and their dog Dannie is settling into his life of leisure-having dropped-out of being a guide dog! Barry's latest "leadership challenges" have him fund-raising for a new business school building and working with several community-based organizations in Silicon Valley, such as the San Jose Repertory Theatre and EMQ Family and Children Services.
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